Introduction
Derby Now is a local news outlet dedicated to delivering timely, relevant, and trusted information for the people of Derby and those who have a deep connection to the city. Our mission is to be the go-to source for news and stories that matter to those who live, work, and care about Derby. Our coverage is centred on the local community, and our goal is to ensure that our readers stay informed, empowered, and engaged.
What We Cover
At Derby Now, our primary focus is on local news—the events, issues, and stories that directly impact the daily lives of Derby residents. This includes:
•Local government and politics: Decisions made by the Derby City Council, local elections, and other political developments affecting the community.
•Public services: Updates on healthcare, education, public transportation, and other critical services.
•Community events: Coverage of cultural, sports, and social events in and around Derby.
•Business and economy: News about local businesses, economic development, and opportunities in Derby.
•Crime and public safety: Reporting on incidents and efforts to maintain safety within the community.
•Human interest stories: Celebrating the achievements, efforts, and stories of local individuals, groups, and organizations.
•Arts, culture, and sports: Updates on Derby’s rich arts scene, local sports teams, and cultural initiatives.
Our Audience
Our audience consists of people who live in Derby and those with personal or professional ties to the city. We aim to provide news that reflects the diversity, values, and interests of our readers. Whether you are a long-time resident, a business owner, or someone who has moved away but still loves Derby, we strive to offer relevant, engaging, and accurate news that connects you with the community.
National and Global News
While our primary focus is on Derby, we also recognize that our readers are part of a larger world. It is our responsibility to ensure they are informed about significant national and global events that may affect their lives, their families, or the broader context in which Derby exists.
We will report on major events beyond our city’s borders, such as:
•Significant political developments or crises.
•Natural disasters or environmental issues.
•Key global economic changes.
•Major scientific or technological advancements.
•Cultural or sporting events of international significance.
These stories will always be framed in a way that provides relevant context and understanding for our local readers, ensuring that even global news has relevance to those living in Derby.
Our Commitment to Integrity
At Derby Now, we are committed to upholding the highest standards of journalism. We prioritize:
•Accuracy: Ensuring all reports are well-researched, fact-checked, and free from bias.
•Impartiality: Providing balanced coverage and giving voice to multiple perspectives on important issues.
•Accountability: When errors occur, we will correct them promptly and transparently.
•Transparency: Our readers have the right to understand how and why we make editorial decisions. We strive to be open about our sources and methods.
Ethical Reporting
We believe in treating all subjects of our reporting with respect and dignity. We do not engage in sensationalism, and we are committed to avoiding harm in our coverage of sensitive or personal issues. In every case, we weigh the public’s right to know against the potential impact on the individuals and communities we report on.
Reader Engagement and Feedback
We believe in maintaining an open dialogue with our readers. Feedback, tips, and insights from the community are essential to keeping our coverage reflective of the issues that matter most. We encourage our readers to reach out with story ideas, concerns, or responses to our reporting.
Conclusion
Derby Now exists to serve the community of Derby by offering relevant, reliable, and responsible journalism. Whether covering local stories or the larger events that shape our world, we are dedicated to informing, engaging, and inspiring our readers. We hold ourselves to the highest standards of journalistic integrity, and we are proud to contribute to the rich fabric of Derby’s vibrant community.